Advocating for creative communities.
As a designer and in-house advocate, I help lead design, corporate brand strategy, and communication through clear and concise messaging. I am President Emeritus of AIGA Cleveland, where I also served as Treasurer and continue to act as an advisor to the board of directors. During my tenure as president, I led programs and the organizational development of the chapter. Most recently I served AIGA nationally as a member of the Chapter Advisory Council. When I’m not focusing on all things AIGA, you can likely find me binge-watching Netflix—specifically Brooklyn Nine-Nine—or indulging my foodie alter ego by sampling new restaurants around town.
Experience
SENIOR GRAPHIC DESIGNER
SITE Centers
July 2015 – Present
With Site Centers, I help define the brand strategy through both visual and written communications, creating solutions which support the company’s overall strategy. My primary contribution is focused on providing the REIT investor/analyst community with clear and concise information they need. Additionally, I mentor junior and contract designers, helping to build foundational creative leadership skills.
OWNER & CREATIVE DIRECTOR
Sarah Spalding Design
March 2011 – Present
As the sole contributor at Sarah Spalding Design, I collaborate with a wide variety of clients, offering a broad range of services. This allows me to work in more experimental ways and gain skills I otherwise would not have the opportunity to learn and results in a more vibrant body of work.
GRAPHIC DESIGNER
Invacare
June 2010 – July 2015
With Invacare, I worked directly with clients to ensure the successful implementation of business and marketing objectives through print and web design. I assisted with inbound marketing efforts using HubSpot’s CMS platform and managed the company’s literature production schedules as well as the relationships with multiple vendors.
Skills
Leadership, Management, & Creative Direction
Adobe Creative Suite: Expert Level
Email Marketing: Pardot and Mailchimp
Content Management Systems: Pardot and HubSpot
Social Media Management: Hootsuite
Basic Coding: HTML and CSS
Vendor Relationship Management
Education
LONDON SOUTH BANK UNIVERSITY
BFA, Visual Communications
The Visual Communications degree program required a broad range of studies in photography, illustration,
graphic design and fine art. The final year culminated with work exhibited in the Free Range Graduate Art
& Design Exhibition
Affiliations
AIGA | The professional association of design
Chapter Advisory Council, Region 4
President Emeritus, AIGA Cleveland
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